{"product_id":"goo-matter","title":"Goo","description":"\u003cdiv style=\"max-width: 680px; margin: 0 auto; font-family: inherit;\"\u003e\n\u003cp style=\"color: #ccc; font-size: 0.7em;\"\u003eThis product is experimental. No instructions. No rules. No right answer.\u003c\/p\u003e\n\u003cp style=\"color: #aaa; font-size: 0.75em; letter-spacing: 0.1em; text-transform: uppercase;\"\u003eExperimental Material \/ 100g\u003c\/p\u003e\n\u003cp\u003eWe found something weird. Not everything interesting is invented on purpose. While developing a completely plant-based material system, we stumbled across something we weren't expecting.\u003c\/p\u003e\n\u003cp\u003eIt started as an ordinary blue powder. Then we added water. Instead of becoming paint, it became something else entirely. Part slime, part foam, part latex, part sculpture, part rubber. Honestly, we're still figuring it out.\u003c\/p\u003e\n\u003cp\u003eChange the amount of water and it completely changes character. A few drops creates a dense sculptural putty. Keep adding and it becomes soft and stretchy. Keep going and it'll happily absorb close to 1 litre of water into just 100g of powder. Mix it with \u003cem\u003eSUPERBASE\u003c\/em\u003e instead of water and it starts doing entirely different things again.\u003c\/p\u003e\n\u003cdiv style=\"background: #f2f2f2; border-radius: 4px; padding: 24px; margin-bottom: 8px;\"\u003e\u003cimg style=\"width: 100%; border-radius: 4px; display: block;\" alt=\"Goo Matter experimental powder\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"background: #f2f2f2; border-radius: 4px; padding: 24px;\"\u003e\n\u003cp style=\"margin: 0;\"\u003eWe're convinced there's something special here. The problem is, we don't yet know what. So before we commit to manufacturing tonnes of it, we'd rather hand it to artists. People who'll try things we'd never think of. This is where you come in.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"margin-top: 24px;\"\u003eInside this jar is 100g of experimental plant-based powder. No instructions. No rules. No right answer. Just add water. Or try \u003cem\u003eSUPERBASE\u003c\/em\u003e. Paint it, cast it, throw it, bounce it, build with it, destroy it. See what happens. Then tell us.\u003c\/p\u003e\n\u003cp style=\"color: #aaa; font-size: 0.75em; letter-spacing: 0.1em; text-transform: uppercase; margin-top: 32px;\"\u003eHow to use it\u003c\/p\u003e\n\u003cp\u003eThere's no fixed method. Add a few drops of water for a dense putty, keep adding for a gloopy goo, or go all the way to a near-liquid state. Swap water for \u003cem\u003eSUPERBASE\u003c\/em\u003e and the behaviour shifts again. Mix in pigments, acrylic mediums, or anything else you're curious about. Try painting with it, casting it into moulds, building relief textures, making flexible forms, or using it as a surface coating. \u003c\/p\u003e\n\u003cp style=\"text-align: center; font-weight: bold; font-size: 1.1em; margin: 32px 0;\"\u003eYour experiments will decide whether this becomes a full range or remains one of the strangest things we've ever made.\u003c\/p\u003e\n\u003cp style=\"color: #aaa; font-size: 0.75em; letter-spacing: 0.1em; text-transform: uppercase;\"\u003eTech spec\u003c\/p\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"padding: 4px 0;\"\u003e● 100g jar\u003c\/li\u003e\n\u003cli style=\"padding: 4px 0;\"\u003e● Plant-based\u003c\/li\u003e\n\u003cli style=\"padding: 4px 0;\"\u003e● Vegan\u003c\/li\u003e\n\u003cli style=\"padding: 4px 0;\"\u003e● Non-toxic\u003c\/li\u003e\n\u003cli style=\"padding: 4px 0;\"\u003e● Washable\u003c\/li\u003e\n\u003cli style=\"padding: 4px 0;\"\u003e● Biodegradable\u003c\/li\u003e\n\u003cli style=\"padding: 4px 0;\"\u003e● Artist grade\u003c\/li\u003e\n\u003cli style=\"padding: 4px 0;\"\u003e● Experimental\u003c\/li\u003e\n\u003cli style=\"padding: 4px 0;\"\u003e● Absorbs up to 1 litre of water per 100g\u003c\/li\u003e\n\u003cli style=\"padding: 4px 0;\"\u003e● Compatible with \u003cstrong\u003eSUPERBASE\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center; font-style: italic; color: #888; margin-top: 32px;\"\u003eGo and invent something we haven't thought of yet.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Stuart Semple","offers":[{"title":"Default Title","offer_id":53659524399451,"sku":"GOO-MATTER-100G","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1010\/4258\/5947\/files\/Untitleddesign_2_3fc3a9d6-3bc2-4e77-92c5-412d100da397.png?v=1777470920","url":"https:\/\/culturehustle.com\/products\/goo-matter","provider":"culturehustle","version":"1.0","type":"link"}