By JOINING THE LIST you confirm that you are not Anish Kapoor, an associate of Anish Kapoor, and to the best of your knowledge information, and belief this paint will not make it’s way into the hands of Anish Kapoor

BLACK 4.0 - THE BLACKEST BLACK

We’ve made the world’s most famous super black paint even blacker.

BLACK 4.0 exists - it’s blacker, goes on nicer and is more durable than ever.

How much more black could it be? NONE - none more black!

We can’t make much of it because the ingredients are rare and the process is complicated.

WE ARE OPENING UP A WAITLIST FOR EARLY ACCESS

Please add your name and email for early access, those at the front of the line will be offered the paint when it’s ready from the lab.

We know many of you will be excited to see and use this stuff, so we thought the fairest way to go about that would be to start a waitlist.

WHAT’S SO SPECIAL ABOUT 4.0?

It’s blacker than the gothiest goth’s heart.

British artist Stuart Semple pioneered a new kind of acrylic paint technology. Using state-of-the-art acrylic binders, mattifiers and his black magick pigment he made a super black paint capable of absorbing 99.8% of visible light. He knew he could make it, but couldn’t afford to so after a successful crowdfunding campaign and the support of the art community it was finally made available to all (except that one guy).

Ever since then, the lab has been trying to make the paint better.Whilst you were busy making your work, day in day out they tweaked and tested. Finally in mid 2023 (after several years) the eureka moment came with a whole new formulation, capable of trapping more light, laying flatter, covering better and being more robust.

BLACK 4.0 is still in the trial stage.

Whilst the crew here have put it through it’s paces, nothing compares to real creatives in the real world road testing it. We don’t have all the answers yet which is why we are offering you the chance to join the waitlist, try the paint and let us know what you find out.

WE KNOW:
● It sticks to almost anything but porous surfaces should be sealed first with PVA glue or a layer of Black 2.0
● It’s best with 2 coats allowing the paint to dry for a good couple of hours between them.
● As with any super high quality paint, less is more - the less you put on your brush and
the further you spread it, the better the finish.
● It works in an airbrush if you thin it with water.

●Did you know the person who said “I’ll stop wearing black when they invent a darker colour” is now officially naked.

Thank you so much for being part of this journey and all your support.

We love you more than you’ll ever know!